About Us – The Story of Yorkshire Outdoor Activity Park & YPC

This is who we are, where we came from, and where we’re going.

Andy Hollywood playing paintball in 1988 with a Splatmaster pistol in the original Yorkshire woodland where the Yorkshire Outdoor Activity Park began

Chapter One: The Beginning (1988–1995)

In 1988, long before “adventure parks” were a thing, we opened Yorkshire Paintball Centre in Hillam, North Yorkshire. At the time, there were only three paintball sites in the entire UK. The sport was new, wild, unrefined, and full of possibility.

Nine months later, we secured our permanent home, a breathtaking 100-acre woodland in Escrick, near York. That woodland became the heart of everything that followed.

Early visitors remember:

Woodland iconA single woodland field
Woodland iconBasic gear
Woodland iconRaw, immersive gameplay
Woodland iconA young team with huge drive
Woodland iconAnd a small but fiercely loyal community

Those roots shaped our identity:
Real adventure, real people, real memories.

Our first ever paintball event in August 1988

Chapter Two: Innovation, Growth & Record-Breaking (1992–2010)

1992 marked a turning point. We hosted the now-legendary War of the Roses paintball event with 360 players, setting a UK record that stood for over 20 years. The community exploded; teams from across the country knew Yorkshire as the place to play.

From there, innovation became our signature:

Before most businesses had even considered the internet, we launched one of the first UK commercial websites in 1995.

1990s desktop computer with old paintball mask and camouflage gear representing early online technology adoption
modern markers
improved masks
higher-grade paint
new game zones
and the earliest safety-led training standards
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Chapter Three: Becoming Yorkshire Outdoor Activity Park (2010–Present)

Visitors wanted more than paintball. Families wanted activities for younger children. Clubs wanted new experiences. Corporate groups wanted multi-activity days.

So we listened.

Over the following years, we expanded into one of the UK’s most varied outdoor adventure centres:

  • Paintball (ages 10+)
  • Junior Paintball
  • Airsoft
  • Gelball
  • Axe Throwing
  • Archery
  • Air Rifle Shooting
  • Battle Zone Archery
  • Adult Laser Tag
  • Kids Laser Tag
  • Kids Nerf Parties

The Yorkshire Outdoor Activity Park became the place where 8-year-olds, 80-year-olds, and everyone in between could share an unforgettable day out.

Safety, fun, and professionalism remained the foundation, backed by decades of real-world experience.

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Chapter Four: The Birth of YPC, Our Online Superstore

In recent years, something unexpected happened.

Visitors kept asking:

  • “Where can we buy the same goggles you’re using?”
  • “What equipment do you recommend for home practice?”
  • “Where do you get your Nerf blasters?”
  • “Where do you get your airsoft accessories?”

So we began selling a handful of items online.
What happened next changed the future of the business.

The first YPC Outdoors shop as it appeared in 1996, marking the beginning of the company’s retail journeyThe first YPC Outdoors shop as it appeared in 1996, marking the beginning of the company’s retail journey

It grew rapidly, category after category, sport after sport.

YPC online shop workspace with outdoor gear, sport equipment, laptop, parcel boxes and packing items

From a small selection to:

Airsoft gear
Nerf blasters and accessories
Archery equipment
Cycling clothing & accessories
Fishing gear
Football & tennis gear
Outdoor tech & gadgets
Camping equipment
Home & garden extras
And expanding daily

Because they knew we weren’t just a shop,
We’ve used this equipment in real conditions for decades.

Outdoor and sport equipment laid out on a woodland bench at Yorkshire Outdoor Activity Park

From a small selection to:The activity park and the shop share the same mission, but they serve different needs.
So the shop developed its own brand:

Today, YPC is one of the fastest-growing outdoor shops in the UK, and the evolution is only just beginning.

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Chapter Five: Our Dual Identity – One Mission

yorkshire-outdoor-activity-park copy-2026

Meet the Owner: Andy Hollywood (“The Man Who Never Stops Adding Stuff”)

  • played in the world’s largest paintball game (Moscow, 8,000+ players)
  • hosted the UK record-setting War of the Roses
  • designed many of the arenas
  • built the world’s largest paintball bridge
  • expanded the park into a multi-activity centre
  • created the online shop
  • and continues to run the entire operation today

His passion is simple:
“Give people something they’ll talk about for years.”

Founder Andy Hollywood at a summer country show with two clowns—one holding a paintball gun and the other on a toy car—while Andy playfully holds a hot dog on a lead

Our Values – What Drives Us Every Day

1. Experience First

Everything we offer — on-site or online — is chosen because it delivers joy, fun, excitement, or value.

2. Safety Always

From equipment checks to instructor training, we hold ourselves to the highest standards.

3. Expertise You Can Trust

We don’t just sell equipment, we use it, test it, and refine it.

4. Adventure for All Ages

From 8 to 80, complete beginners to seasoned pros.

5. Constant Improvement

New activities. New shop categories. New ideas.
We never stand still.

The Future: YPC Leading the Way

While the activity park remains a thriving adventure destination, the online shop has become the fastest-growing part of the business. Over the coming years:

  • More sports categories will be added
  • More products will be tested and curated
  • New buying guides will be written
  • New technologies for booking and shopping will be introduced
  • YPC.co.uk is becoming a national outdoor brand

Yorkshire Outdoor Activity Park will always be our home, the roots.
YPC.co.uk will become the branches, reaching across the UK.

The Future: YPC Leading the Way

Whether you’re visiting our woodland for a day of adventure or shopping with YPC for your next big hobby, we’re here to make sure you have a brilliant experience from start to finish.

Explore the park.
Browse the shop.
Start something unforgettable.

Yorkshire Outdoor Activity Park & YPC – where adventure begins, and memories last.

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