Women's Beachwear and Swimwear

Women’s beachwear and swimwear from our trusted UK online shop have been carefully selected and passionately curated since 1988. Specialising exclusively online, we’ve spent decades perfecting our collection to deliver superior quality, on-trend designs, and unbeatable comfort. Beyond simply offering stylish products, our online platform regularly hosts exciting virtual fashion events, seasonal launches, and expert styling workshops, making your swimwear shopping experience informative, inspiring, and enjoyable.

Whether you’re heading on a tropical holiday, lounging poolside, or refreshing your summer wardrobe, our extensive range of women’s swimwear and beachwear ensures that you’ll find pieces perfectly suited to your needs and personal style.

Why Choose Our Women’s Beachwear and Swimwear Collection?

  • Trusted since 1988: Over 35 years of specialist experience ensure expert product selection and customer care.

  • Inclusive sizing: Extensive sizes available, from petite to plus-size, for all body shapes.

  • Ethical choices: A dedicated selection of sustainably sourced, environmentally conscious swimwear.

  • Virtual events and advice: Regular online events and styling tips from industry experts.


Explore the Collection: Popular Styles & Categories

Find your perfect look from our carefully curated range:

  • Bikinis:

    • Triangle

    • High-waisted

    • Bandeau

    • Underwired

  • Swimsuits:

    • Classic one-piece

    • Athletic swimwear

    • Slimming & shaping designs

  • Tankinis:

    • Versatile coverage options

    • Mix-and-match styles

  • Beach Cover-Ups:

    • Kaftans & tunics

    • Sarongs

    • Maxi beach dresses & skirts

    • Beach trousers

  • Accessories:

    • Sun hats

    • Sunglasses

    • Beach bags

    • Sandals & flip-flops


Comprehensive Buying Guide

Essential Features to Consider

When selecting swimwear and beachwear online, consider:

  • Fit & Support:

    • Check the detailed size guides provided.

    • Look for adjustable straps, underwire or padding for added support.

  • Comfort & Fabric:

    • Prioritise quick-drying, comfortable, and breathable fabrics like nylon-elastane blends, Lycra®, and sustainable recycled polyester.

    • Opt for materials that are gentle on sensitive skin.

  • Usage & Versatility:

    • Choose performance swimwear for active swimming.

    • Select fashionable, versatile styles for leisure and casual wear.


Common Mistakes & How to Avoid Them

  • Ignoring Size Charts: Always use the provided sizing information, as swimwear sizing can vary significantly between brands.

  • Choosing Style Over Comfort: Ensure comfort is prioritised equally to style; uncomfortable swimwear won’t get worn.

  • Neglecting Care Instructions: Follow recommended care routines carefully to extend product life.


Expert Tips for Swimwear Care

  • Rinse swimwear with cold water after each use.

  • Gently hand-wash in mild detergent; avoid harsh chemicals.

  • Air-dry away from direct sunlight to prevent fading and deterioration.

  • Rotate suits regularly to prevent excessive wear.


Frequently Asked Questions (FAQs)

1. What swimwear suits my body type best?
Swimsuits with waist definition flatter hourglass shapes, while pear shapes benefit from detailed tops and plain bottoms. For athletic figures, opt for styles with frills or patterns to add curves.

2. How can I accurately choose the correct size of swimwear online?
Always consult our detailed sizing charts. Take accurate bust, waist, and hip measurements, and select according to the specific brand guidelines provided.

3. What fabrics are best for swimwear comfort?
Opt for Lycra®, nylon-elastane blends, or sustainable recycled polyester blends, offering quick drying, breathability, comfort, and durability.

4. Do you stock swimwear for plus-size customers?
Yes, we proudly offer an extensive and stylish plus-size swimwear range to cater to diverse body shapes and sizes.

5. Can swimsuits double as everyday clothing items?
Many one-piece swimsuits are stylish enough to wear as bodysuits, making them versatile for beach-to-street fashion.

6. How should I properly care for my swimwear?
Always rinse swimwear immediately after use, hand-wash gently with mild soap, and air-dry in shade away from heat sources.

7. Is your swimwear ethically and sustainably made?
Yes. Sustainability and ethical sourcing are priorities for our online shop, with a dedicated selection of eco-friendly swimwear clearly marked.

8. How often do you update your swimwear styles?
Our swimwear collections are updated seasonally, featuring the latest fashion trends, classic styles, and customer favourites.

9. What’s the difference between tankinis and bikinis?
Bikinis feature separate tops and bottoms, typically showing the midriff, while tankinis offer more coverage with longer tops resembling tank tops.

10. What swimwear accessories do you recommend?
Pair your swimwear with beach hats, sunglasses, sandals, beach bags, and cover-ups for complete, stylish beach-ready ensembles.

11. Do you hold online swimwear and beach fashion events?
Yes, we regularly host virtual fashion showcases, style webinars, and exclusive online launch events accessible from the comfort of your home.

12. How frequently should I replace my swimwear?
With proper care, quality swimwear typically lasts 1–2 years. Replace when elasticity decreases or fabrics show significant signs of wear.

13. Can I mix and match bikini tops and bottoms on your website?
Absolutely. Our range includes mix-and-match bikini styles, allowing personalised combinations to suit your unique taste and size requirements.

14. What if my swimwear doesn’t fit correctly?
We offer easy returns and exchanges. Check our returns policy for simple, hassle-free instructions to exchange or return your items.

15. How quickly will my swimwear order arrive?
We offer several UK delivery options, clearly detailed during checkout, from standard delivery to next-day options.


Shop confidently for your perfect beach look with our thoughtfully curated women’s beachwear and swimwear, combining decades of specialist fashion experience, regular online events, and expert advice. Enjoy effortless style, comfort, and quality at your fingertips, thanks to the UK’s trusted online swimwear destination since 1988.

Christmas ProductsGetting ready for Christmas? View our Christmas Products

Outdoor Clothing

Heading outdoors this winter? Take a look at our Outdoor Clothing.

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